9 Amazingly Easy Ways To Writing Your Greatest Sales Letter Ever

It is very common that people who are new to Internet Marketing will face with difficulties writing their own sales copy – a job called copywriting. Nevertheless, it is amazingly easy if you follow these 9 easy ways:

1. Headline
The most important thing in a sales letter is the headline, it can’t be emphasized more. Use a red headline to grab attention. Make sure the headline is catchy, in bigger font, and preferably in the font Tahoma.

2. Attention
You need to start your sales copy by getting the prospects’ attention. After the headline does its job, you’ll need to get your prospects’ attention by telling them what they are seeing here. Tell them right away what they are getting in the sales letter they are reading now.

3. Interest
You’ve got your visitors’ attention, what you need to do next is start telling them a story and have them interested in what you have to offer. Interest them by mentioning what You have for Them – them, them, them, you’re always thinking of the benefit on Their side!

4. Desire
When they are ready to know what you want to offer them, then it is a good time to make them want it more. Mention how your product is able to change their lives, tell them how bad things can turn to good after getting your product – always remember that it’s about them, not you!

5. A Call To Action
Already have them thirst for your product deeply now? Great – you are now going to sell them the product. Urge them to buy your product, tell them that they must have this product of yours.

6. Long Copy
It is proven more than enough that direct sales letter with a long copy of a single page works the best to sell a product. This way you can list out everything your prospects need to know and wouldn’t let them have a moment to be confused at all. You get their attention, interest them, explain everything, get their desires out and Bam – sell them the product.

7. Testimonials
Nothing is better than a proof from people who have their lives changed because they purchased your product. By providing testimonials, you get a third party to support you and that urges your prospects into buying more easily. We rather purchase something people recommend, don’t we?

8. Clean and neat sales copy
You don’t want to clutter your sales copy with fancy colors, graphics and so on. It is important that your prospects focus more on your words, the texts rather than the design of your sales letter, color of the background etc.

9. Write a story
A good sales letter will need to hook its readers without fail. We are used to finishing a single task – in this case, a story since young. Ever watched an exciting movie and stopped in the middle because you need to accomplish some other things? It feels voided if you do so, right?

This is the same case, people will try and finish every story they read, especially an interesting one. If you can write a good story and keep your prospects hooked right down until the order button, you succeeded.

12 Sales-Boosting Strategies

The competition is fierce and ad budgets are tighter than ever. If you’re looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie.

Give your product a distinct personality.
OfficeMax’s Rubber-Band Guy is an instantly identifiable, highly memorable character that has boosted sales and brand recognition. It personifies the brand while selling the message that whatever customers need they can get at OfficeMax.

Give them an interesting history lesson.
Some of the most common products we use today have the most interesting development histories. Hippocrates, the father of modern medicine, left historical records of a powder made from the bark and leaves of the willow tree to help heal headaches, pains and fevers. By 1829, scientists discovered that the salicin in willow plants was the key ingredient in aspirin, which was later repackaged and marketed by Bayer.

Sing your product’s praises.
Create a memorable catchy song, poem or jingle that that hooks in people’s minds. Gillette sold millions of razor blades using “The Best a Man Can Get,” which continues to stick in consumers’ heads, leaving a positive impression about the product’s unbeatable performance.

Re-package your product for the customer.
Create new convenience packaging that makes your product easier to buy, use or refill. Motor oil used to be sold in cans that required a punch-in can opener or separate punch-through spout. These were messy and troublesome to use. Now oil is sold in twist-open, easy-pour plastic bottles.

Let consumables take the lead.
Drop the price of your product, then promote and sell its consumables. Computer printers can be bought for as little as $20, yet the ink cartridges sell for $29 apiece. So don’t worry about making a big profit on devices, let your consumables take the lead.

Use viral marketing.
Viral marketing is any word-of-mouth or “tell a friend” mechanism that induces users to re-convey a marketing message to other sites or users. Leveraged by the power of the web and email, viral techniques can create exponential growth in your product’s visibility.

Customize your product.
Try to give customers exactly what they want by creating apparently customized versions of your product. Consider the success of Cycle 1, 2, 3, 4 Pet Foods, or Burger King’s “Have it Your Way.”

Go high tech.
Exploit the latest technological advancements in media to underscore your message. For example, explore the use of audio chips in magazines, brochures or mailers.  The novelty of these devices gets people talking, and there’s that “V” word again (viral marketing).

Promote product sharing.
This can be done by showing how your product brings friends and family together. An emotional appeal like this can be very memorable. A good example is Almond Joy’s, “you can share half and still have a whole.” Another is the ubiquitous Friends-and-Family discount, which abounds in everything from cell phones to vacation packages.

Show your product being used by experts.
If possible, establish your product as the one used by recognized experts in the field. A case in point is Canon’s use of photojournalists to endorse its 35mm cameras.

Make your product sui generis.
Establish the fact that your product is generically in a class by itself. Consider Porsche’s use of the line “there is no substitute.” Or products that have become household words: “blow your nose with a Kleenex,” or “make me a Xerox copy.”

Think outside the demographic box.
Attract a new category of customers by thinking outside the box. Consider gaining younger or older buyers by expanding the utility and style of your product, e.g., cell phones for ‘tweens, or health bars for seniors.