Do It Yourself Sales Tools

After falling in love with the Hipster PDA and Levengers Shirt Pocket Briefcase,I started becoming more and more dependent on 3" by 5" index cards. They are great for note taking on the go and keeping organized at my desk, so I naturally started thinking of ways to use the cards to automate my sales process. From this, the "3X5" was born. I may not be the first person to use index cards in this way, but I do think a lot of salespeople will find the system easy to use and very effective.

You will need the following items to create your own 3X5 sales tool. I found everything I needed at my local Staples and everything cost me around $25.00.

  * A box to store the index cards
  * Monthly 3" by 5" index tabs
  * Daily (1-31) 3" by 5" index tabs
  * Alphabetical 3" by 5" index tabs
  * A ton of white ruled 3" by 5" index cards
  * A bunch of colored 3" by 5" index cards
  * A small case to carry cards in your pocket

Once you have purchased the required supplies, you can organize your 3X5. For the sake of simplicity, let's assume that you are assembling your 3X5 on January 1st. If this is the case you would first organize your tabs in the order below (front to back):

  * January tab
  * Daily tabs 1-31
  * February - December monthly tabs
  * A-Z alphabetical tabs
  * Blank index cards - white and your favorite color

All of your cards should now be in the file box and the first thing you should see is the January tab.

Next, you should start creating cards for your leads. In the beginning, this is going to take some time (assuming you have a lot of leads). I use white cards for leads and colored cards for my customers. You can do whichever you prefer, but I think it is helpful to break down leads and customers.

The system works like this.

Let's imagine it is January 1st. and you attend a networking event where you meet a potential client. You get this lead's business card at the event and you want to contact him/her on the 2nd., so when you get to your office, you staple the leads business card to a white index card and drop it behind the "2" tab and then go home for the day. After all, it is new years day and you have been working hard to create your new sales system and you attended a networking event.

So, you arrive at work on January 2nd. and open up your 3X5. The first thing you should do is move the "1" tab back behind the February tab. You will always be rolling the system forward like this, so that the first tab you see in the box represents the most current month, then the most current day.

Now, you go to the tab for today (Jan 2nd.) and find the card for the lead that you met at the networking event yesterday. You call the lead and learn that he/she is out of town until January 6th. so you make a note which says, "1/2/05 - Mr. Lead is on vacation till 1/6". Now you drop the card behind the "6" tab for the month of January.

You will continue to roll this lead forward in the system, making notes at each step, until the lead either turns into a customer or asks you to leave them alone.

When the lead turns into a customer, I staple their business card to a colored card and place it behind the appropriate alphabetical tab. If their is another opportunity with this client, I move the colored card back to the dated section and move them through the process again.

Of course, as you add more people to your pipeline, you might not get to contact everyone on the day you have them slotted for. Just move them to the next day's slot at the end of the current day so you contact them tomorrow.

You will not want to carry around a huge metal box full of index cards, which is why you want to have a small index card wallet or box, so if you are going to be on the road or out of the office, you can simply grab your cards for the day and go.

Not just for salespeople.

While the system is great for salespeople, it also is a great tool for those of us who are focusing on networking. I actually use three different colored cards and use white for leads, blue for clients and red for my networking contacts (patriotic, I know). On the red cards, I write either 7, 14, 30, 45, 60, etc in the upper right hand corner of the index card to remind myself how frequently I want to contact the person, so I simply move the card forward based on the number on the card. If I want to contact someone every seven days, I move the card ahead a week after I make contact.

This really ties in well to Keith Ferrazzi's book Never Eat Alone, which recommends you regularly ping your network. By the way, if you have not read the book, you should. You can get book notes for free from the Never Eat Alone blog.

Options / Enhancements.

I have been considering adding daily tabs to each month so that I can move people ahead to a any specific date (IE. August 11Th.) in the future.

You could also keep some sticky tabs handy so you can add a tab to the top of any index card for the contacts birthday. If you do this, you could just put an August tab on the card for every contact whose birthday is in August so you could quickly compile a birthday list each month. Again, this is probably overkill and you could probably just add the contacts name to a calendar and keep it separate, but what fun is that?

Business Cards Are Excellent Salesman

Since the 19th century business cards were widespread among people of all classes with a business to promote. The earliest form of business cards, known as tradecards, were used as advertising materials and as maps used to direct the public to the merchant’s store. Today business cards are among the most important marketing material that every business must have.

The business card is perhaps the best salesman that you can have. That is why it is essential that it contains much more than your name, address, and contact numbers and services. It should be designed keeping its purpose in mind – that is its being a powerful sales tool. So let’s start with the design. If you want to create a business card that contains a photo with gradient colors you can try using a glossy paper to ensure that the cards are printed as good as they look on the screen. Or else, you can get disappointed with the print out. 

In addition, if your card design contains background color or images, you can use papers that have gaps between them as these gaps will allow you to make up for the unavoidable elusiveness of the printer paper feed system. However, most stock cards don’t have gaps so if you don’t want to have trouble with printing, make sure your photos, images and text are at 3mm off the edge of the card. This way the minor printer imprecision will not destroy your business cards.

When it comes to printing, make sure that the paper stock that you will use is compatible to your printer. As inkjet and laser printer uses different technologies, it is important that you only feed paper type that is attuned to your printer choice. So for instance you will be using a laser printer, using a paper with glossy coating can cause damage to the printer. Hence, the right choice of paper stock will greatly affect your business cards print out.

Now let’s come to the strategies you can utilize in business card distribution. Aside from the usual handing out of your business cards during tradeshows, conventions, meetings and the like, tucking them in your products before delivery can be a good idea. Say you are a florist. You can consider tying your business card around the flowers. Or if use bags in packaging your products, you can staple or tie your card on the outside of the bag. You can also include you cards in your letters and invoices. And if you are really crafty you can slip in your cards into your designs – you can include them in your greeting cards, emboss them with your rubber stamps or blend them with your other artworks.   

There are endless possibilities when it comes to designing and handing out your business cards. You just have to know how to utilize these possibilities to your advantage. Remember that your business cards can be your best salesman, so make them represent you effectively.